VAŇOVÁ, Anna; BORSEKOVÁ, Kamila; FORET, Miroslav - In: Theoretical and Applied Economics 10(551) (2010) 10(551), pp. 73-82
Partnership of public and private sector should contribute by solving problems in local or regional self-governments. By using methods and tools of places marketing and relationships marketing it is possible to increase synergy effect of activities. Through marketing methods and tools,...