Bavorova, Miroslava; Unay-Gailhard, İlkay; Lehberger, Mira - In: International Journal of Consumer Studies 40 (2016) 1, pp. 107-114
In this article, we analyze the influence of sociodemographic factors and consumer attitudes toward direct marketing products and sources (outlets) on the frequency of buying food from farmers’ markets and farm shops. By conducting an intercept survey with pedestrians in 2011 and 2012, we...
