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Persistent link: https://www.econbiz.de/10011776070
The purpose of the research is to investigate the Romanian online customers’ perception as regards to the process of buying products from the Internet. The research objectives are: (1) to identify the advantages and disadvantages of buying from the Internet; (2) to identify the reasons of...
Persistent link: https://www.econbiz.de/10012017205
appliances and home accessories. Firstly, we apply the SOR model to evaluate loyalty program participation impact on consumers …
Persistent link: https://www.econbiz.de/10011853395
literature referring to the term "loyalty" in the area of business and economics. The analysis reveals four research discourses … associated with loyalty, which can be labeled as: 1. Brand loyalty and customer retention, 2. Economic welfare and market power … through loyalty, 3. Understanding of customers and formation of loyalty in services marketing and 4. Organizational and …
Persistent link: https://www.econbiz.de/10011860460
In this paper the impact of corporate social responsibility (CSR) dimensions on customer loyalty was researched. There … loyalty. CSR is a possibility for company's differentiation, only if customers value these efforts. CSR is explained through … customer loyalty, especially of philanthropic and economic dimensions. Based on the presented results, management …
Persistent link: https://www.econbiz.de/10011920363
This study explores the relationship between travel satisfaction and destination loyalty intention. The research was … modelling (SEM), the results substantiate the importance of tourism satisfaction as a determinant of destination loyalty. Also … destination to others. Clusters of tourists were also identified and characterized in relation to satisfaction levels and loyalty …
Persistent link: https://www.econbiz.de/10011946270
Of the three forms of protest the propensity of word of mouth (WOM) seems to be the most common, and the most exclusive form of protest seems to be exit. The propensity for voice lies in between. The costs linked to voice influence the propensity for WOM. The customers seem to do an evaluation...
Persistent link: https://www.econbiz.de/10011946285
loyal types so that loyalty is endogenous rather than exogenous. Households’ demographics have statistically significant but … complicated substitution patterns and less loyalty than one observes looking at each state separately.  …
Persistent link: https://www.econbiz.de/10014601284
employment. We find that employees in this group have stronger feelings of job security and loyalty, which we relate to family …
Persistent link: https://www.econbiz.de/10010278729
makers and retailers. It reveals the transient nature of a component of store loyalty and the store specific nature of store …
Persistent link: https://www.econbiz.de/10009465878