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Journal of macromarketing : examining the interactions among markets, marketing, and society
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When nationalism goes to the market : the case of Chinese patriotic songs
Gao, Zhihong
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 473-488
Persistent link: https://www.econbiz.de/10011413177
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Revisiting the golden arches in China : the Chinese discourse on McDonald’s between 1978 and 2012
Gao, Zhihong
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
4
,
pp. 288-305
Persistent link: https://www.econbiz.de/10010227834
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Consuming revolution : the politics of red tourism in China
Gao, Zhihong
;
Guo, Xiaoling
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 240-254
Persistent link: https://www.econbiz.de/10011750540
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