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In the Republic of Moldova, viticulture and winemaking show a many-century history and are inseparable parts of life and people’s culture. Climatic conditions of the country, its topography and soil composition allow to cultivate different types of grape-wines and produce table wines in the...
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-cultural management, cross-cultural communications, and cross-cultural marketing, including their methodological and practical aspects …
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relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …
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examine the drivers, barriers, and future developments of AI in marketing management. This article formulates research … practical understanding of the drivers, barriers, and future development of AI in marketing management as well as of the … explorativen Ansatz, um Chancen und Herausforderungen im Zusammenhang mit KI im Marketing zu identifizieren. Basierend auf diesen …
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Replaced with revised version of paper 06/04/09.
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Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert … international EU 27 sample of museum visitors. These conclusions allow museum management to build their marketing communication on …
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