Oana-Luminiþa, Voicu; Eugenia, Antonescu; Camelia, Chirilã - In: Ovidius University Annals, Economic Sciences Series XI (2011) 1, pp. 2308-2310
company, as well as a franchising company. The company’s business strategy is focused on opening new restaurants, maximizing … nutrition. In this context, McDonald’s promotes four basic principles of business philosophy: Quality, Service, Cleanliness and … management and the permanent improvement are the most important quality objectives that McDonald’s is trying to achieve. Although …