With growing competition, higher education institutions have to pay more attention to efficient recruiting students and providing them a high quality service in order to prepare them for a future professional life. Universities need to see their students as customers and threat them as such....

In the last few decades, in Croatia and other countries, corporate social responsibility has been acquiring new dimension. Companies follow the impact of their activities on customers, suppliers, employees, shareholders, and other stakeholders, as well as the environment. They have recognized...

Traditionally, the public administration has been too little concerned with strategic aspects of its work; the treat of citizens as subjects of management assigned to a larger vision to perceive the role of public service as a mechanical application of the orders of the politicians which were...

Traditionally, the public administration has been too little concerned with strategic aspects of its work; the treat of citizens as subjects of management assigned to a larger vision to perceive the role of public service as a mechanical application of the orders of the politicians which were...

Nonprofit organizations have increasingly demanded ad hoc evaluation methodologies during the last decade in order to assess and improve their performance and impact. In this sense, the purpose of this paper is double. First, to demonstrate that the application of general marketing concepts to...

Weblogs or just blogs are increasingly used in higher education. Several studies suggest that blogs can be a great way to share knowledge, improve learning and interactivity, but the review of the literature revealed that blogging remains the object of inconsistent and mixed research findings....