surveys and online observations are to commonly used research methods. In this article, both methods are being compared and … their possible value proposition in terms of brand management is being analyzed. Online surveys are the digital version of …

marketing. The article contributes to better understanding the processes, factors of influence and results of the organizational …

marketing. The article contributes to better understanding the processes, factors of influence and results of the organizational …

Examines the role and importance of customer-contact personnel in the marketing of a bank's financial services and the … personal selling of services and their role and importance in the marketing of the bank's financial services. The results were … customer-contact personnel for their contribution, the significance of an official sales training programme, word …

work. My experience working at a consignment store has allowed me to recognize consignment as a valuable business … Marketing and Textiles, Fashion Merchandising, and Design, and to combine them with my love for fashion, retail, and general … business. This project is my way of integrating my education and my experience working at a consignment store with what I am …

relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …