individual's business development program, and will allow better targeting of the marketing / advertising dollar. Merchants are … enabled with greater customer loyalty, and improved sales through better individual store business management and marketing … /joint marketing initiatives. …

community engagement. It does so particularly through a nonprofit marketing lens, that is, from the perspective of the nonprofit … marketing skills to win such support. At the moment, corporate giving represents only a small measure of the funds feeding the … business is needed if nonprofit organizations are to survive. However, it is not just ties that nonprofits will need. A clear …

This article explores the dilemmas and challenges that hybrid organizations face when developing marketing strategies …. Hybrid organizations are organizations that combine tasks and characteristics of governmental organizations, private (for … profit) organizations, and non-profit organizations. In this article, we show that these organizations are confronted with …