The main purpose of this paper is to present the role that sport recreation may play and plays in consumer’s lives and how it enriches the Quality of Life. Both sport organisations and governments (also EU) promote healthy life style, nowadays, in which an important part the sport plays. An...

Eye tracking is increasingly used as a research tool in different area to examine the visual attraction of subject. This paper introduces the basics of eye-movements technology and shows on-going trends and technical challenges of employing eye tracking method into research. It presents the...

Companies due to market conditions becoming increasingly narrow specialized, in order to achieve a competitive advantage and B2B marketing is a link between the provider and the end users. Rapidly technological and demographic changes, globalization of markets and industries, and adapting...

The main thrust of this paper is to indicate the reasons why exhibitors participate in contemporary trade shows and to what extend trade shows are the place of knowledge sharing about tourism products and tourism industry for them. In order to fulfill this purpose, a distinction was made between...