Many not for profits are charities choosing to use voluntary income to fund much of their work. This allows them to act independently of government to campaign, innovate and change services as they believe necessary. As such voluntary income is a vital element of the not for profit marketing mix...

The main idea of the paper is to characterize the concept of places marketing in Slovakia. At first, we define the basic terms of places marketing, marketing mix, and the role of marketing in the territorial development. Then we present one of the best practices in Slovakia - the use of tools of...

The permanent provision of a high standard of the educational services allows the reaching and maintaining of the competitive success of the universities whose secret consists of implementing the marketing vision. The research conducted aims to illustrate the manner of using and the impact of...

Adverse method: clearly analyze the poverty so that the decision makers know what they are dealing with when designing public policies and implementing decisions in order to reduce the phenomenon. First look at the cause, not at the cure. The primary sale of a "sale" in social marketing is the...

The paper at hand is a continuation of the work in progress presented at 9th International Congress of the International Association on Public and Nonprofit Marketing 2010, whose scientific approach is aimed at the use of promotion, as instrument of the marketing mix, triggered by the interest...