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Introduction to the special issue on research methodologies for macromarketing : macromarketing research : it’s not rocket science ... it’s much harder
Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 8-10
Persistent link: https://www.econbiz.de/10011452293
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Towards a Butlerian methodology : undoing organizational performativity through anti-narrative research
Riach, Kathleen; Rumens, Nick; Tyler, Melissa - In: Human relations 69 (2016) 11, pp. 2069-2089
Persistent link: https://www.econbiz.de/10011609542
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In situ methodology : outlining a new direction for service research
Echeverri, Per - In: European review of service economics and management (2017) 1/3, pp. 77-103
Persistent link: https://www.econbiz.de/10011894349
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Methodological challenges of research on crowdsourcing
Lenart-Gansiniec, Regina - In: Journal of entrepreneurship, management and innovation … 14 (2018) 4, pp. 105-123
Persistent link: https://www.econbiz.de/10012049270
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Methodological issues in governance research : an editor's perspective
Filatotchev, Igor; Wright, Mike - In: Corporate governance : an international review 25 (2017) 6, pp. 454-460
Persistent link: https://www.econbiz.de/10011848269
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Using market basket analysis in management research
Aguinis, Herman; Forcum, Lura E.; Joo, Harry - In: Journal of management : JOM 39 (2013) 7, pp. 1799-1824
Persistent link: https://www.econbiz.de/10010199961
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Investigating relational ontologies in macromarketing : toward a relational approach and research agenda
Lucarelli, Andrea; Giovanardi, Massimo - In: Journal of macromarketing 39 (2019) 1, pp. 88-102
Persistent link: https://www.econbiz.de/10012009092
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Macro-social marketing research : philosophy, methodology and methods
Kennedy, Ann-Marie - In: Journal of macromarketing : examining the interactions … 37 (2017) 4, pp. 347-355
Persistent link: https://www.econbiz.de/10011791079
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The difficult but necessary task of developing a specific project team research agenda
Chiocchio, François; Hobbs, Brian - In: Project management journal : PMJ 45 (2014/15) 6, pp. 7-16
Persistent link: https://www.econbiz.de/10010468663
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Making sense of economists' positive-normative distinction
Colander, David C.; Su, Huei-chun - In: The journal of economic methodology 22 (2015) 2, pp. 157-170
Persistent link: https://www.econbiz.de/10011376700