The branding progression is moulded in several phases, from identifying the brand and continuing to its evangelism. The paper investigates the complex relationship between how brand identification leads to brand love, which eventually creates brand loyalty, and all of them together lead to brand...

Information and communication technologies (ICT) for health or eHealth solutions hold great potential for generating systemic efficiencies by strengthening five critical pillars of a health system: human resources for health, supply chain management, health care financing, governance and service...

While the worldwide spread of smartphones continues, developing countries have become important markets for these devices. Smartphones' independence of landline networks qualifies them for communication and Internet access in rural areas of developing countries. Drawing upon rural Southeast...

We develop a new concept of rural technology diffusion influenced by labor mobility and business relations. The technology gain effect of labor mobility increases technology diffusiveness, whereas the technology drain effect decreases it. The concept is applied to survey data from the Mekong...

Recent decades have witnessed an increasing integration of developing countries into global value chains (GVCs). This growing participation in global production sharing has raised hopes for economic upgrading within such value chains. However, globalization has intensified international...

Besides enabling communication, mobile phones and smartphones support information flows and financial transactions, especially in developing countries, where the coverage of landline networks is limited. Drawing upon new data from rural households in Southeast Asia, this paper shows that mobile...

This paper presents a descriptive analysis on the ownership of different types of technology - both agricultural machinery and information technology - within households in rural areas of Vietnam. We find that there has been little development in the ownership of agricultural machinery, but a...

The use of mobile phones in poverty reduction and development has ignited much interest over the past decade. To take advantage of the rapid expansion of mobile phones in developing countries, businesses, government agencies and non-governmental organisations are increasingly turning their...

Consumer satisfaction is a key determinant of customer retention, profitability of operators, consumer welfare and a strategic variable for competition and international comparisons. Spain's mobile customer satisfaction is the lowest in the European Union according to recent EU studies (SMREC,...