Smoking among American adults fell by half between 1950 and 2002, yet smoking on U.S. movie screens reached historic heights in 2002, topping levels observed a half century earlier. Tobacco's comeback in movies has serious public health implications, because smoking on screen stimulates...

Smoking among American adults fell by half between 1950 and 2002, yet smoking on U.S. movie screens reached historic heights in 2002, topping levels observed a half century earlier. Tobacco’s comeback in movies has serious public health implications, because smoking on screen stimulates...

Tobacco presentations in commercial motion pictures are of serious public health concern because cumulative exposure to this imagery causes large numbers of adolescents to start smoking. An estimated 52% of adolescent smoking initiation is attributed to this exposure. To examine trends in the...

Bans on traditional tobacco advertising highlight the strongly promotional role of tobacco imagery in films and video programs. On World No-Tobacco Day 2005, less than a year after India implemented its universal ban on tobacco advertising, its Minister of Health and Family Welfare announced a...

In the twelve months (May 10, 2007-May 9, 2008) since the Motion Picture Association of America (MPAA) announced that “all smoking will [now] be considered†in movie ratings, the MPAA has not elevated the rating of a single motion picture released to theaters because of its tobacco...