This paper examines the length of stay of cultural tourists in a mountain destination, on the North-East of Italy. A microeconomic perspective of cultural tourism is provided, where the interest is to analyse the attitude of visitors regarding culture and their overall vacation. To this aim,...

This study aims to provide a better understanding on the museum experience by studying visitors’ motivation, satisfaction and likelihood to return to the Museum for Modern and Contemporary Art (MART) of Rovereto (Italy). The empirical data were obtained from a survey undertaken from September...

This paper analyses the different factors influencing the intention to revisit a cultural attraction with an application to the Museum for Modern and Contemporary Art (MART) of Rovereto (Italy). The empirical data were obtained from a survey undertaken from September to November 2009 and a...

This study via a travel cost model estimates the likelihood to revisit South Tyrol s Museum of Archaeology, best known as the Ötzi museum, in the Autonomous Province of Bolzano(Italy). The purpose of this investigation is to analyse in what measure this museum may be regarded as a potential...