Do newspapers write more about their advertisers? We try to answer this question on two levels. In our theoretical model, we show that the answer is yes, if readers do not mind bias too much and if bias is relatively effective for advertisers. In an empirical study, we find that advertisers in...

This paper investigates the two-sided nature of the newspaper industry. We explicitly take into account cross network eects that exist between advertisers and newspaper readers. On one side, advertisers.demand for publicity space depends on the number of newspaper readers and their...

We conduct a survey among Belgian newspaper journalists to check whether advertisers are putting pressure to steer newspaper content, either directly or indirectly and whether they succeed in doing so. The results indicate that 35 per cent of Belgian journalists are experiencing some pressure of...