In the EU, small and medium sized enterprises (SMEs), which constitute the majority of firms in the foodindustry, are fighting for survival as they face growing market competition from large firms (Knight, 2000). On theother hand, market opportunities for SMEs are connected to the evolution of...

Obesity problems are no longer limited to the USA as, in recent years, obesity rates in the EU countrieshave increased dramatically, leading to serious consequences in terms of direct health care costs and productivitylosses, and indicating the existence of a negative externality connected with...

Small and medium-sized enterprises (SMEs) are fighting for survival due to globalization, growing competition with big retailers, and strategies adopted by large industrial companies. Difficulties in pricing are also revealed in the literature. Therefore, appropriate activity is needed to be...