Sales of organic milk in mainstream supermarkets have grown over the last 8 years, reaching $75.7 million in 1999, as more organic milk processors enter the market and more mainstream supermarkets sell organic products. National-level scanner data for mainstream supermarkets are employed to...

In this paper, we examine retail sales of organic and conventional frozen vegetables (broccoli, green beans, green peas, and sweet corn) using supermarket scanner data. Descriptive analysis includes comparisons of sales volume, prices, and market shares. Price and expenditure elasticities are...

Sales of organic milk in mainstream supermarkets have grown over the last 8 years, reaching $75.7 million in 1999, as more organic milk processors enter the market and more mainstream supermarkets sell organic products. National-level scanner data for mainstream supermarkets are employed to...