Narrow search
Showing 1 - 4 of 4
Cover Image
Understanding mediators and moderators of the effect of customer satisfaction on loyalty
Chikazhe, Lovemore; Makanyeza, Charles; Chigunhah, Blessing - In: Cogent Business & Management 8 (2021) 1, pp. 1-19
Customer satisfaction, loyalty and corporate image play a critical role in improving loyalty within the banking sector. The current study examines the mediators and moderators of the effect of customer satisfaction on loyalty. Data were collected from bank customers (n = 308) using a structured...
Persistent link: https://www.econbiz.de/10014001707
Cover Image
Understanding mediators and moderators of the effect of customer satisfaction on loyalty
Chikazhe, Lovemore; Makanyeza, Charles; Chigunhah, Blessing - In: Cogent business & management 8 (2021) 1, pp. 1-19
Customer satisfaction, loyalty and corporate image play a critical role in improving loyalty within the banking sector. The current study examines the mediators and moderators of the effect of customer satisfaction on loyalty. Data were collected from bank customers (n = 308) using a structured...
Persistent link: https://www.econbiz.de/10012656970
Cover Image
Promotion of perceived service quality through employee training and empowerment : the mediating role of employee motivation and internal communication
Chikazhe, Lovemore; Nyakunuwa, Esthery - In: Services marketing quarterly 43 (2022) 3, pp. 294-311
Persistent link: https://www.econbiz.de/10013352803
Cover Image
The effect of perceived service quality, satisfaction and loyalty on perceived job performance : perceptions of university graduates
Chikazhe, Lovemore; Makanyeza, Charles; Kakava, … - In: Journal of marketing for higher education 32 (2022) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10013277068