As Internet use continues to increase, companies have to emphasize the understanding of the implications of its use on long term purchase behavior, in terms of satisfaction and loyalty. Ultimately, companies should be interested in consumer perceptions and the factors that play a role in...

The purpose of the present paper is to describe and apply discriminant analysis withina relationship marketing context. The paper is structured into two parts; the first part contains aliterature review regarding the value chain concept and the dimensions it is built on, while thesecond part...