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Persistent link: https://www.econbiz.de/10011503506
This article studies the relationship between changes in the external business environment, a firm's innovation strategies towards customers, and performance. A model of relations was developed, as well as a hypothesis: "The use of the differentiation strategy has a positive effect on firm's...
Persistent link: https://www.econbiz.de/10014333243
This article studies the relationship between changes in the external business environment, a firm's innovation strategies towards customers, and performance. A model of relations was developed, as well as a hypothesis: "The use of the differentiation strategy has a positive effect on firm's...
Persistent link: https://www.econbiz.de/10014285448