and how applications of SM in international marketing affect brand and firm performance in foreign markets. The study …. Performance metrics include an index of brand performance (BP) in a foreign market and return on assets (ROA). Structural equation … market research being significant contributors to brand and firm performance in a foreign market. SM effectiveness is …

performance of small retailers in South Africa (SA). Objectives were formulated and hypotheses were tested using ANOVA and …. Information sharing was found to influence the performance of small retailers while other relationship types did not. Moreover … information sharing with their suppliers play in the performance of small retailers. This study makes three key contributions …

dimensions and the performance of 284 Yemeni manufacturing SMEs. Partial Least Squares-Structural Equation Modelling (PLS … on performance. The moderating effects of relational capital on this relationship were also examined and were found to be … policymakers to further understand the effects of relational capital and CRM on SMEs' performance. SMEs should be encouraged to …