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Know-how, managerial ability ,and appropriate marketing strategy are basic requests of success for the industrial companies. This way, firm resources can be optimally valorized providing a reasonable profit, doubled by the long life of the organization. We shall analyze the way managerial...
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-skill themselves to stay relevant in a world dominated by technology, but they are in the driver's seat for selecting the right … technology for employees and leadership, for managing large scale implementations and integrations, managing vendors, with the … objective to keep the workforce engaged. Technology development disrupted traditional thinking, changed consumer behavior, and …
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While International Joint Ventures (IJVs) are a well acknowledged and frequently implemented organizational mode, especially with regard to international market entry strategies, they are also prone to conflicts of interests, inefficiencies, and unintended termination. Accordingly, past research...
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The aim of this research was to explore one of the most intriguing dimensions of every firm's business-its performance. Aside from analysing the influence of industry's characteristics on the firm's performance, the authors addressed the characteristics of dynamic capabilities and their role in...
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Marketing effectiveness has been accepted as one of the most important parts in corporate performance system. It is due to dynamical changes in business environment in after-crisis times. The goal of this paper is the denition of used possible indicators in measuring marketing effectiveness. The...
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