Organizations design marketing communication campaigns by using both the‘traditional‘ (press, radio, television, outdoor) and/or direct media (mail, telephony, mobiletelephony, and the internet),in order to attract the consumers and determine them to buy or beinterested in the company's...

The increasing marketing efforts of the organizations based on the acquiring,processing, storage and employment of the consumers’ personal data have imposed thereconsideration, both from the theoretical and practical perspectives, of the concepts describing theprivacy, consumer’s private...