Neme-Chaves, Samir Ricardo; Sierra-Puentes, Myriam Carmenza - In: Revista de métodos cuantitativos para la economía y … 37 (2024), pp. 1-19
The objective of this study was to explore the influence of personal effects (hedonic, perfectionism), interpersonal (snob, bandwagon, Veblen) and materialism on the intention to buy basic hygiene products considered luxury by people at the base of the economic pyramid. Quantitative...