Chintagunta, Pradeep K.; Chu, Junhong; Cebollada, Javier - In: Marketing Science 31 (2012) 1, pp. 96-114
Households incur transaction costs when choosing among off-line stores for grocery purchases. They may incur additional transaction costs when buying groceries online versus off-line. We integrate the various transaction costs into a channel choice framework and empirically quantify the relative...
