Desai, Preyas S.; Purohit, Devavrat - In: Marketing Science 23 (2004) 2, pp. 219-233
Although negotiating over prices with sellers is common in many markets such as automobiles, furniture, services, consumer electronics, etc., it is not clear how a haggling price policy can help a firm gain a strategic advantage or whether it is even sustainable in a competitive market. In this...
