Fay, Scott - In: Marketing Science 23 (2004) 3, pp. 407-418
to restrict individuals to a single bid, as is currently done by , or conversely, to allow consumers to continue bidding … circumvent such a policy by camouflaging one's identity or otherwise manipulating the bidding procedure. Thus, single … may rebid. I ask whether such surreptitious bidding is detrimental to the NYOP firm and find that profits are lower than …