Huth, Christopher; Kurscheidt, Markus - In: Journal of risk and financial management : JRFM 15 (2022) 9, pp. 1-18
Ticket sales remain a significant source of revenue in professional team sports. However, season ticket revenue, as an effective risk-reducing instrument, is rarely analyzed in the literature. This study aims to determine, from a price and product perspective, the extent to which different...
