Beresford, Alastair R.; Kübler, Dorothea; Preibusch, Sören - Sonderforschungsbereich 649: Ökonomisches Risiko, … - 2011
We measure willingness to pay for privacy in a field experiment. Participants were given the choice to buy a maximum of one DVD from one of two online stores. One store consistently required more sensitive personal data than the other, but otherwise the stores were identical. In one treatment,...