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On the Competitive Interaction Between Private Label and Branded Grocery Products

Cotterill, Ronald W.; Dhar, Ravi; Putsis, William P. - 1996

Recent research in marketing has focused on cross-category variation in the market share of private label products …

Persistent link: https://www.econbiz.de/10009442569

Design of a packaging solution for iFixit?s retail venture

Bradwell, Myles; Terzian, Torrance - 2011

completed solution for iFixit?s new venture. It has been reviewed and approved by the company?s marketing team, as well as the …

Persistent link: https://www.econbiz.de/10009485692

ALTERNATIVES OF REDUCING COSTS OF PROMOTION ACTIVITY IN THE TOURISM FIELD

CONDRATOV, Iulian; FÄ‚DUR, Mihaela - 2012

marketing relations in the tertiary sector, generally, and, especially, referring to the touristic sector. …

Persistent link: https://www.econbiz.de/10011316160

ASPECTS OF ETHICS AND RESPONSIBILITIES IN THE ACTIVITY OF PROMOTING TOURISM

Hincu, Liliana - 2017

The marketing activity is a complex one that launches debates on various topics, including various areas such as … business partners. In this paper we analyze the importance of ethics and moral responsibility in marketing, putting emphasis on …

Persistent link: https://www.econbiz.de/10011716438

Retail Strategies to Support Healthy Eating

Moran, Alyssa (contributor); … - 2020

In January 2020, the Center for Science in the Public Interest (CSPI), The Food Trust, Johns Hopkins Bloomberg School of Public Health, and Healthy Eating Research (HER) met for a Healthy Retail Research Convention in Washington, D.C. Attendees included food industry representatives,...

Persistent link: https://www.econbiz.de/10014323780

MARKETING MIX FEATURES

Išoraitė, Margarita - 2020

taking place in it. The focus of the marketing complex is the consumer and his wishes. Therefore, the primary goal of each … company is to meet the needs of consumers and maximize profits. To achieve this, the company uses marketing tools, a set of …

Persistent link: https://www.econbiz.de/10012158661

Promotion and product marketing models of small and medium enterprises (SMEs) through E-Commerce

Suryana, Yuyus; Bayu, Kartib; Jatnika, Dika - In: Advances in management & applied economics 3 (2013) 4, pp. 149-160

acquire concept models through E-Commerce marketing. The method used was Comparative Descriptive, Experimental research, and … fully familiar with using the internet marketing process; necessary steps for socializing the internet and E-Commerce were …

Persistent link: https://www.econbiz.de/10009762127

Specificity of marketing policy in private banking

Płókarz, Rafał - In: Annales Universitatis Mariae Curie-Skłodowska / H 47 (2013) 3, pp. 487-496

Persistent link: https://www.econbiz.de/10010376073

A long-term view of the effectiveness of wool promotion schemes

Abbott, Malcolm J. - In: Agrekon : agricultural economics research, policy and … 54 (2015) 3, pp. 87-106

Persistent link: https://www.econbiz.de/10011438500

Synergy of corporate and marketing culture in fostering corporate social responsibility

Susnienė, Dalia; Žostautiene, Daiva - In: Journal of promotion management : JPM 22 (2016) 2, pp. 209-223

Persistent link: https://www.econbiz.de/10011522089