Narrow search
Showing 1 - 10 of 599
Cover Image
Aufbau von Vertrauen in Dienstleistungsinteraktionen durch Instrumente der Kommunikationspolitik - dargestellt am Beispiel der Beratung kleiner und mittlerer Unternehmen -
Enke, Margit; Greschuchna, Larissa - 2005
Veränderte Marktbedingungen stellen hohe Anforderungen an das Marketing von Dienstleistungsunternehmen. Um langfristig am Markt bestehen zu können, ist es für einen Dienstleistungsanbieter entscheidend, das Vertrauen seiner Kunden zu gewinnen. Aufbauend auf theoretischen Grundlagen werden am...
Persistent link: https://www.econbiz.de/10010296594
Cover Image
Aufbau von Vertrauen in Dienstleistungsinteraktionen durch Instrumente der Kommunikationspolitik - dargestellt am Beispiel der Beratung kleiner und mittlerer Unternehmen -
Enke, Margit; Greschuchna, Larissa - Fakultät Wirtschaftswissenschaften, Technische … - 2005
Veränderte Marktbedingungen stellen hohe Anforderungen an das Marketing von Dienstleistungsunternehmen. Um langfristig am Markt bestehen zu können, ist es für einen Dienstleistungsanbieter entscheidend, das Vertrauen seiner Kunden zu gewinnen. Aufbauend auf theoretischen Grundlagen werden am...
Persistent link: https://www.econbiz.de/10009207008
Cover Image
The romanian tourism industry in the enlarged community
GRUESCU, Ramona; NANU, Roxana; EPURE, Danut Tiberius - In: Annals of University of Craiova - Economic Sciences Series 2 (2008) 36, pp. 694-702
Tourism is an economic field for Romania, with a valuable development potential, unexploited yet enough and which can become a source of attraction both for foreign tourists, but this is made difficult by the strong competition from neighbor countries and the extent of issues connected to...
Persistent link: https://www.econbiz.de/10005176870
Cover Image
Agrotourism – Modality Devolopment of Rural Environment with Touristic Potential and the Major Accounting Issues
Roxana, Dorobantu Maria; Otilia, Tenovici Cristina - In: Ovidius University Annals, Economic Sciences Series XII (2012) 2, pp. 260-265
Agrotourism contributes sustainability in agriculture through sustainable better management of natural resources in an ecofriendly system. The farmers believe that agrotourism contributes towards the sustainability of agro-business because: proper planning generates various source of income, it...
Persistent link: https://www.econbiz.de/10010675736
Cover Image
THE STUDY REGARDING THE PROMOTION OF THE TOURISTIC AREA IRON GATES
DINU, Loredana; DINU, Gabriel - In: Management and Marketing Journal X (2012) 2, pp. 418-428
attention, substantial investment and clear strategies of promotion. Tourist area Iron Gates meets all the conditions to define …
Persistent link: https://www.econbiz.de/10010819515
Cover Image
Effects of the financial crisis. From nationalizing the achievements to internationalizing the losses
NEAMŢU, Adina Claudia; NEAMTU, Liviu - In: Annals - Economy Series 4.I (2010) December, pp. 337-359
elements, all being based on the four elements of the marketing mix: product, price, placement and promotion, developing around … complex product and service packages. These cannot be analyzed and reflected in the scientific literature with just the …
Persistent link: https://www.econbiz.de/10008837554
Cover Image
“4P” Versus “STAP”Adapting Modalities in the Medical System
Corina, Dumitru Graziella; Viorel, Bâtca; Mihaela, … - In: Ovidius University Annals, Economic Sciences Series X (2010) 1, pp. 991-996
combination (product, price, placement and promotion) have proved to be inappropriate for the services marketing and more for the … distinctive features which differentiate them of the manufactured products, the services marketing is different of the product … importance of the human element. STAP – service, tariff, access, promotion – is a pretty new term which is due to the fact that …
Persistent link: https://www.econbiz.de/10008855159
Cover Image
Semnificatii ale comportamentului consumatorului in elaborarea strategiei de promovare a unei marci
Catoiu, Iacob; Pantazi, Sanda - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 1, pp. 2-5
Optiunea pentru o anumita strategie de promovare are la baza cunoasterea caracteristicilor consumatorilor de pe piata tinta. In acest caz, nu se poate vorbi despre o influenta semnificativa a comportamentului consumatorului asupra strategiei de promovare. Influenta este, mai degraba, dinspre...
Persistent link: https://www.econbiz.de/10005812898
Cover Image
Comunicarea de marketing – o analiza din perspectiva evolutiei opticii de marketing
Popescu, Ioana - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 2, pp. 17-28
Comunicarea de marketing a devenit un fenomen extrem de important prin amploarea si implicatiile sale asupra vietii organizatiilor si a societatii in general. Succesul unei organizatii, atat din punct de vedere economic si financiar, cat si pe plan social, este conditionat de modul in care...
Persistent link: https://www.econbiz.de/10005162795
Cover Image
Retail Strategies to Support Healthy Eating
Moran, Alyssa (contributor);  … - 2020
In January 2020, the Center for Science in the Public Interest (CSPI), The Food Trust, Johns Hopkins Bloomberg School of Public Health, and Healthy Eating Research (HER) met for a Healthy Retail Research Convention in Washington, D.C. Attendees included food industry representatives,...
Persistent link: https://www.econbiz.de/10014323780