Daems, Rutger P. Daems PhD; Maes, Edith L. Maes DBA - Maastricht School of Management (MSM) - 2013
BACKGROUND Consistent with good corporate citizenship and the role of multinational pharmaceutical corporations in producing social goods, there is a need to clarify the concept of global burden of disease (GBD) and create performance metrics that measure a firm’s contribution to ‘saving...