The aim of this study was to explore the utility of strategic implementation theory as a guide for dealing with issues marketers face when implementing multichannel marketing. Although marketers attempt to harness the potential of emerging marketing channels, implementation is proving difficult....

We propose a model of search term selection process based on our empirical study of professional searchers during the pre-online stage of the search process. The model characterizes the selection of search terms as the navigation of different discourses. Discourse refers to the way of talking...

Die Zahl der Freelancer hat in den letzten Jahren insbesondere in der IT-Branche und in der Medienbranche deutlich zugenommen. Damit verbunden sind Hinweise darauf, dass die spezifischen Rahmenbedingungen dieser Beschäftigungsform Konsequenzen für die Work-Life-Balance der Freelancer haben....

Managing work-life balance (WLB) has become an issue for both employees and HR departments since WLB tensions may reduce performance, overall job satisfaction and finally, increase the fluctuation rate. Having a balance between job and non-work is a particular challenge for international...

The purpose of the present research is to discover and to understand young people’s touristic behaviour. We investigated the process of planning a trip, the perception about travel agencies and about Internet using qualitative methods. The aim of this paper is also to establish how important...

The purpose of the research is to investigate Romanian direct sellers’ perceptions on customers’ loyalty. The research objectives are: (1) to identify the direct sellers’ perceptions on the concept of loyalty; (2) to identify the main loyalty techniques that direct sellers use in their...

Recent developments in impact evaluation recognise the need to go beyond the intense debate over experimental techniques to incorporate theory-based approaches and qualitative research methods. Motivated by an underlying concern that qualitative research in this new wave of qualitative impact...

Nachhaltiger Konsum wird zumeist mit konsumstarken Mittelschichten und dort anzutreffenden Entwicklungen einer Sharing Economy in Verbindung gebracht. Demgegenüber nimmt der Beitrag die alltäglichen Wirtschaftsweisen von Familien im Grundsicherungsbezug (Hartz IV) in den Blick. Aufgrund ihrer...

Unprecedented numbers of unaccompanied asylum-seeking children have arrived in Europe over the last decade, and young Afghans account for the highest proportion of unaccompanied asylum-seeking children across the UK. Despite research exploring the experiences of child refugees and asylum...

[Purpose:] The purpose of this paper is to examine how access to health care for (rejected) asylum seekers in an eastern German state is structured and experienced and to consider the implications for their human rights. [Design/methodology/approach:] The paper is based on 12 in-depth interviews...