We consider an oligopolistic market where firms compete in price and quality and where consumers are heterogeneous in … knowledge: some consumers know both the prices and quality of the products offered, some know only the prices and some know …-inefficiency of the price/quality offers. But, better price/quality combinations are signalled with lower prices in one type and with …

conformity. In equilibrium, both quality and cost leaders choose higher advertising intensities and charge higher prices than …This paper analyzes persuasive advertising and pricing in oligopoly if firms sell differentiated products and consumers … that the demand-enhancing effect of persuasive advertising varies across consumers and increases in the average degree of …

conformity. In equilibrium, both quality and cost leaders choose higher advertising intensities and charge higher prices than …This paper analyzes persuasive advertising and pricing in oligopoly if firms sell differentiated products and consumers … the demand-enhancing effect of persuasive advertising varies across consumers and increases in the average degree of …

conformity. In equilibrium, both quality and cost leaders choose higher advertising intensities and charge higher prices than …This paper analyzes persuasive advertising and pricing in oligopoly if firms sell differentiated products and consumers … that the demand-enhancing effect of persuasive advertising varies across consumers and increases in the average degree of …

as quality simultaneously. In conclusion, our results show that equilibrium solutions of RPM and APM are distinct. We …

We consider an oligopolistic market where firms compete in price and quality and where consumers are heterogeneous in … knowledge: some consumers know both the prices and quality of the products offered, some know only the prices and some know …-inefficiency of the price/quality offers. But, better price/quality combinations are signalled with lower prices in one type and with …

market where buyers only observe the average quality supplied. The model is a generalization of the standard Cournot duopoly …, which corresponds to the special case where the two qualities are equal. When the quality differential is large, the firms …

as quality simultaneously. In conclusion, our results show that equilibrium solutions of RPM and APM are distinct. We …

oligopolistic market where firms compete in price and quality and where consumers are heterogeneous in knowledge: some consumers … know both the prices and quality of the products offered, some know only the prices and some know neither. We show that two … types of signalling equilibria are possible. Both are characterised by dispersion and Pareto-inefficiency of the price/quality …

perfection has been achieved the individual will aim for higher quality since the effort is more likely to be worthwhile. Because … standards may nonetheless decline. This mechanism is captured in an oligopoly model, where the failure rate and the quality are …