"University Rankings" - or "League Tables", as they are known in the United Kingdom - have in a short period of time become an important feature in policy-making and practice in higher education. They are now a global phenomenon serving different purposes for different and varied audiences. Even...

This paper focuses on the way marketing concepts can be relevantly used for the higher education sector. It starts by shortly reviewing some of the main higher education marketing approaches and continues with a survey that examines the views of students on the quality and transparency of HEIs....

Reforming the state and the public administration are two concepts well know for the Romanian mass-media. Public administration is the stability factor of a state and is called to satisfy the citizens' requirements. To change public administration we must invest in people, for this the...

This paper aims to underline the role and importance of a quite recent issue for managers and marketing responsibles,in fact,the strategic quality,analysed at both objective and the client level.The study propose the identification of the main possible vectors of the strategic quality and to...

Quality is an integral part of international competitiveness in the world. Quality has many meanings and implications, based on the quality of products or services to the very quality companies. Competitiveness, defined as the ability of firms to compete is the essence of a good marketing system...