Consumer preferences for four livestock products were investigated to determine consumer willingness to pay (WTP) for livestock production process attributes. We use an inferred method of attribute nonattendance (ANA) using the coefficient of variation on individual specific parameter estimates...

Food safety issues often arise from problems of asymmetric information between consumers and suppliers with regards to product-specific attributes. Severe food safety scandals were observed recently in China that not only caused direct economic and life loss but also created distrust in the...