The concepts and approaches of public marketing are moreover used and quantified in the national and European public systems. Adapted, with behaviours specific to the public system, the fundamental concepts of marketing represent a component of "the new culture of public service". The paper aims...

The concepts and approaches of public marketing are moreover used and quantified in the national and European public systems. Adapted, with behaviours specific to the public system, the fundamental concepts of marketing represent a component of “the new culture of public service”. The paper...

The concern for improving the functioning of the single market pertains both to the European decision authorities and to those of the Member States of the European Union. If we take into account the specificities of the European space development (Nedergaard, 2007, Matei and Matei, 2012) in...