MASSEY, GRAHAM R.; KYRIAZIS, ELIAS - In: International Journal of Innovation Management (ijim) 18 (2014) 03, pp. 1440003-1
Interdependence between Technically Trained Managers and Marketing Managers in new product development (NPD) teams is inherent, though few studies have investigated its effects within such teams. Here, interdependence is disaggregated into two underlying dimensions — the dependence of the...