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The predominant utilitarian conceptualization of stakeholder management within construction is reviewed. Utilitarianism will be contrasted with an ethics of nurture and care perspective. A credibility gap is identified in the utilitarian approach whereby individual parties in positions of power...
Persistent link: https://www.econbiz.de/10005269083
Marketing-led enterprise change management initiated by a major UK contractor is explored in this paper as a contrast to procurement-led changes to projects driven by clients. Procurement-led initiatives try to induce changes to behaviour through market governance. Relationship marketing and...
Persistent link: https://www.econbiz.de/10004966600