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Tegtmeyer, Jan C. - 2004

Gegenstand dieser Arbeit ist die Betrachtung der Reputation eines Unternehmens aus ?konomischer Sicht. Die Zusammenfassung von Beurteilungen der Unternehmensaktivit?ten durch wirtschaftlich relevante Interessengruppen bildet eine Unternehmensreputation. Die Reputation wird hier mit einem...

Persistent link: https://www.econbiz.de/10009484796

Image, Reputation und Unternehmenswert

Schwalbach, Joachim - 2000

Erst seit wenigen Jahren erkennen zunehmend mehr Unternehmen, dass Image und Reputation einen wichtigen Einfluss auf … den Marktwert des Unternehmens haben können. Mit Image und Reputation verbindet man das Ansehen bzw. den Ruf eines … Unternehmens. Während unter dem Begriff Image das aus der Sicht des Unternehmens angestrebte Ansehen verstanden wird, verbindet man …

Persistent link: https://www.econbiz.de/10005841051

Corporate Reputation and Performance in Germany

Schwalbach, Joachim; Dunbar, Roger L.M. - 2000

This paper explores the reputations of 63 German firms over the period 1988 to1998. It considers what factors may affect firm reputations, and how and whyreputations change over time. The reputation data come from Manager Magazinssurvey that is similar to the one compiled annually in the US by...

Persistent link: https://www.econbiz.de/10005841052

It Hurts to Ask

Benabou, Roland; Jaroszewicz, Ania; Loewenstein, George - 2022

We analyze the offering, asking, and granting of help or other benefits as a three-stage game with bilateral private information between a person in need of help and a potential help-giver. Asking entails the risk of rejection, which can be painful: since unawareness of the need can no longer be...

Persistent link: https://www.econbiz.de/10013426425

Reputation of public organizations: What dimensions are crucial?

Meirinhos, Galvão; Bessa, Maximino; Leal, Carmem Pereira; … - In: Administrative Sciences 12 (2022) 4, pp. 1-19

notoriety, image, and reputation (NIR) of municipal executives. We attempted to understand if citizens' opinions influenced the …

Persistent link: https://www.econbiz.de/10014333075

Corporate Branding: A Framework for E-retailers

Merrilees, B.; Fry, M. L. - 2002

E-retailers or e-businesses generally represent a special case of corporate branding. As with most aspects of e-commerce, very little is known about the sources or drivers of successful ebrands. Why are some e-brands better than other e-brands? At the same time, e-brands are a particularly...

Persistent link: https://www.econbiz.de/10009448680

Lying to appear honest

Barron, Kai - 2019

order to signal honesty, and thereby mitigate the image repercussions of upward lying in high-stakes contexts. This …

Persistent link: https://www.econbiz.de/10012111371

Business identity, image and reputation: The integration of theoretical perspectives .

Pérez, Andrea; Ignacio RodrÃguez del Bosque - In: Cuadernos de Gestión 14 (2014) 01, pp. 97-126

The corporate marketing perspective is a new paradigm which identifies the management of the business identity, image … latest marketing trends. Nonetheless, the proliferation of diverse approaches to the study of the identity, image and … proposed to better understand the concepts and dimensions of the business identity, image and reputation. The theoretical …

Persistent link: https://www.econbiz.de/10011099284

Brand and Corporate Image of a Sport Organization as a Factor of Building Loyalty

Rak, Agnieszka - ToKnowPress

customers for whom brand and organisational image are factors strenghtening loyalty that also play important part of their lives … negative) an image of the whole discipline in Poland. Findings: The research revealed that even though football is the most …

Persistent link: https://www.econbiz.de/10010737522

Identity, image and corporate reputation

Dumitrascu, Vadim; Dumitrascu, Roxana Arabela - In: The Annals of Dimitrie Cantemir Christian University. … 2 (2010) 1, pp. 113-118

Corporative identity, image and reputation represent intangible assets which have greater and greater importance for … is directly associated with the personality and self-perception of the organization. The corporative image is the result … of comparisons which the public makes between the organizational image and the ideal type of organization. The coherent …

Persistent link: https://www.econbiz.de/10010763942