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El artículo trata de explicar qué es el riesgo operativo en una empresa financiera o bancaria, cómo se identifica y se cuantifica, cómo se controla y las medidas utilizadas para mitigar o eliminarlo. El instrumento para conocer este tipo de riesgo, es la construcción de una matriz, que...
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research reflecting the necessity and the important role in communication, information and advisory that consultancy services …
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<i>В статье анализируются различные методы исследований внешней среды, рассматриваются проблемы поиска деловой информации, возможность эффективного...</i>
Persistent link: https://www.econbiz.de/10011235400
This paper aims at understanding the role of market research information in the corporate decision making process … concerning marketing decisions (4Ps). Information is an asset and resource that is essential for decision-makers so that they can … research and retail measurement results. …
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The practice of marketing has significantly changed among companies operating in Hungary since the economic transition with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance of marketing in corporate practices; undercover the...
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