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THE IMPACT OF ETHNOMARKETING ELEMENTS ON CONSUMER PURCHASE DECISIONS IN THE BALKANS: THE CASE OF MACEDONIA

Zekiri, Jusuf - 2017

Abstract Ethnomarketing defined as marketing segmentation approach that clusters consumers on the basis of ethnicity is slowing gaining traction in marketing in multicultural environments, particularly in countries or regions inhabited by consumers from different ethnic backgrounds, who though...

Persistent link: https://www.econbiz.de/10011617968

Perverse audit culture and accountability of the modern public university

Craig, Russell; Amernic, Joel; Tourish, Dennis - In: Financial accountability & management : in governments, … 30 (2014) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10010247541

The African context, cultural competence and emic aspects of qualitative research

Mazonde, Nomusa; Carmichael, Teresa - In: Journal of African business 21 (2020) 4, pp. 476-492

Persistent link: https://www.econbiz.de/10012312319

Criteria of Effective Marketing: Analysis of Corporate Marketing Activities in Hungary

Nagy, Szabolcs - In: „Mérleg és Kihívások” - IX. Nemzetközi …, (pp. 103-112). 2015

The practice of marketing has significantly changed among companies operating in Hungary since the economic transition with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance of marketing in corporate practices; undercover the...

Persistent link: https://www.econbiz.de/10011381243

An initiative to link between research and support for young farmers who access the sub-measure 6.1 - RDP 2014-2020

Ursu, Ana - In: Agrarian economy and rural development : realities and …, (pp. 361-367). 2015

The paper highlights the involvement of field research in achieving a model farm calves for fattening and associated …

Persistent link: https://www.econbiz.de/10011456948

Economic modeling in the management of transition to bioeconomy

Busu, Cristian; Busu, Mihail - In: Amfiteatru economic : an economic and business research … 21 (2019) 50, pp. 24-40

, climatic changes, depletion of traditional or non-renewable resources. This article presents, first, the conceptual model of … products, used in the secondary and tertiary industrial sectors. The second part of the article defines the behavioral research … biomass in the framework of the economic model of transition to the bioeconomy. The conclusions of our research are in line …

Persistent link: https://www.econbiz.de/10011979704

The service and information economy : research opportunities

Karmarkar, Uday S. - In: Manufacturing & service operations management : M & SOM 17 (2015) 2, pp. 136-141

Persistent link: https://www.econbiz.de/10011283795

Investment in research and development compared to military expenditure : is research worthwhile?

Biswas, Raaj Kishore; Kabir, Enamul; Rafi, Refat Bin Reza - In: Defence and peace economics 30 (2019) 7, pp. 846-857

Persistent link: https://www.econbiz.de/10012200598

Commercialization of higher education institutions' research within the National System of Innovation

Gachie, Wanjiru; Govender, Desmond Wesley - In: African journal of science, technology, innovation & … 9 (2017) 4, pp. 387-397

Persistent link: https://www.econbiz.de/10012008947

Importance of research, innovation and commercialisation for technological success

Dincer, Ibrahim - In: International journal of research, innovation and … 1 (2017) 1, pp. 8-22

Persistent link: https://www.econbiz.de/10011746058

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