The aim of Health in All Policies (HiAP) is to bring diverse sectors together to find shared solutions; it focuses on identifying 'win-win' or 'cobenefits' such that policy measures contribute not only to improved health outcomes but also to outcomes desired by other sectors, such as education,...

The practice of marketing has significantly changed among companies operating in Hungary since the economic transition with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance of marketing in corporate practices; undercover the...