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The study investigates the formation of Destination Management Organization (DMO) orchestration capability under the influence of environmental forces to achieve sustainable value creation. The study suggests that the DMO's orchestration capabilities, encompassing resource structuring,...
Persistent link: https://www.econbiz.de/10014527520
The study investigates the formation of Destination Management Organization (DMO) orchestration capability under the influence of environmental forces to achieve sustainable value creation. The study suggests that the DMO's orchestration capabilities, encompassing resource structuring,...
Persistent link: https://www.econbiz.de/10014505253