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The new regulator in town : the effect of walmart’s sustainability mandate on supplier shareholder value
Gielens, Katrijn; Geyskens, Inge; Deleersnyder, Barbara; … - In: Journal of marketing 82 (2018) 2, pp. 124-141
Persistent link: https://www.econbiz.de/10011810274
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Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn; Gijsbrechts, Els; Geyskens, Inge - In: Journal of marketing 85 (2021) 4, pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
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Retailer private-label margins : the role of supplier and quality-tier differentiation
Ter Braak, Anne; Dekimpe, Marnik G.; Geyskens, Inge - In: Journal of marketing 77 (2013) 4, pp. 86-103
Persistent link: https://www.econbiz.de/10009782068
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Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver; Geyskens, Inge; Dekimpe, … - In: Journal of marketing research 57 (2020) 4, pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
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Suppliers caught in supermarket price wars : victims or victors? : insights from a Dutch price war
Sotgiu, Francesca; Gielens, Katrijn - In: Journal of marketing research : JMR 52 (2015) 6, pp. 784-800
Persistent link: https://www.econbiz.de/10011421698