Information goods have several characteristics that make their pricing especially challenging. From the point of view of revenue management, bundling has many advantages that seem to match the challenges of pricing information goods. Because bundling is a value-based pricing strategy,...

Information goods have several characteristics that make their pricing especially challenging. From the point of view of revenue management, bundling has many advantages that seem to match the challenges of pricing information goods. Because bundling is a value-based pricing strategy,...

A review of the extant literature concludes that market-driven intangibles and innovations are increasingly considered to be the most critical firm-specific resources, but also finds a lack of elaboration of which types of these resources are most important. In this paper, we incorporate these...

A review of the extant literature concludes that market-driven intangibles and innovations are increasingly considered to be the most critical firm-specific resources, but also finds a lack of elaboration of which types of these resources are most important. In this paper, we incorporate these...