Wisniewski, Radosław; Oleksiuk, Inga; Iwanowska, Bożena - In: Contemporary economics 15 (2021) 4, pp. 442-456
The main objective of the paper is to identify the imbalance between the right to privacy and the business objectives of entities creating new Data-Driven Business Models (DDBMs) of consumers (EU citizens). Information about the consumer and their characteristics has nowadays become a service or...
