This research examines perceived risk at the facet level (Psychological, Social, Performance, Safety, Health and Financial) and assesses the influence of consumer experience and perception of self (perceived ability, interest in product and interest in cooking), product (perceived product...

The underlying components of protection motivation theory (PMT; Rogers 1983) areexplored through choice experiment-based analysis within a random utility framework, toaccount for some of the motivational, cognitive, and affective processes that likely affectceliacs’ propensity to use a novel...

Nanotechnology has come to the attention of food stakeholders in recent years. It offers many potential benefits to food companies and consumers, for example the ability to produce healthier food without compromising taste, but it has also generated much debate, in particular about potential...

Several times during the last decade consumers have been warned about different incidents concerning food safety, like, salmonella in eggs, cheese and poultry, and pesticides residues in tomatoes. The problem of food safety is still to be a largely latent concern for consumers. The main research...

Consumption patterns for chicken and eggs have changed since the outbreak of the H5N1 avian influenza (AI) throughout the world, but its potential impact on demand has not been thoroughly unveiled. Our study examines some important factors influencing behavioral changes and estimates their...

The underlying components of protection motivation theory (PMT; Rogers 1983) are explored through choice experiment-based analysis within a random utility framework, to account for some of the motivational, cognitive, and affective processes that likely affect celiacs’ propensity to use a...

More Americans are eating hamburgers more well-done than in the past, according to national surveys. This change reduced the risk of E. coli O157:H7 infection by an estimated 4.6 percent and reduced associated medical costs and productivity losses by an estimated $7.4 million annually. In a 1996...

The motivation behind purchases of organic foods is not necessarily straightforward. Some individuals may purchase organic foods for health reasons, while others may do so because of concern for the environment. The issue is even more complicated when thinking about babyfood. Because of...

Building on the results of an initial analysis of risk ranking data collected from a representative group of some 850 Canadian respondents in early 2003, this study assesses a similar set of risk ranking questions applied to a somewhat larger representative group of some 1500 Canadians in late...

This research examines perceived risk at the facet level (Psychological, Social, Performance, Safety, Health and Financial) and assesses the influence of consumer experience and perception of self (perceived ability, interest in product and interest in cooking), product (perceived product...