Although the educational function in agriculture is attracting growing attention as a kind of multifunctionality in agriculture, these services are not yet provided as a viable farm product. This paper explores how the educational externality could be internalized to establish a viable market...

This paper evaluated diversified rural tourism activities from the perspectives of economic viability and endogenous utilization of rural resources and investigated labour productivity. First, we presented a conceptual framework on how to evaluate economic viability and the endogenous...

Understanding the demand profile of rural tourism is a necessary condition for the successful diversification of any rural economy. Although descriptive analyses have been conducted on this issue, a more generalised framework is required that allows us to explore economic analyses. This paper...

As rural tourism evolves into diversification, the connection between the individual and local resource management is becoming an important issue for the sustainable evolution of rural tourism. To explore this point, we investigated conceptually and empirically whether rural tourism operators’...